Melbourne, Australia – Searchwords, the leader is small business online marketing has introduced the LocalLander, its local landing page builder by DTH into its suite of small business marketing tools. Locallander allows small businesses with no web experience and web presence to instantly create a web and mobile friendly local landing page to capture customers leads from local search engines like Google+ Local (nee Google Places), Bing and Yahoo Local.
Every small business needs to reach out to new customers online and with so many web designers and SEO companies it can be an extremely confusing and expensive exercise.
Searchwords technicians have captured best practice local SEO strategies from across the globe and coupled them with best practice local landing page design and theming.
“We have implemented techniques including GeoSitemaps and KML files, Rich Snippets, Authorship markups, Geo Tags and the usual Meta tags which are all automatically created when each local landing page is setup” says Searchwords’ Head of Strategy.
This robust back end of the Local Landing Page supports the content front end which supplies users with the following information:
- Areas serviced
- Services Provided
- Contact information
- Web form
- Photos and Videos
This information is provided in an extremely well designed theme that can also be customized to the customer’s brand so the Local Landing Page.
Searchwords took the concept a step further and incorporated an automatically updated mobile-friendly website that recognizes when a user lands from a mobile phone so the information is always optimized for engagement.
The Local Landing Page also integrates with a domain service and redirect so users can access premium local domains and free hosting. Searchwords has found that customers who link their Google+ Local Pages to the Local Landing Page first with a click through to their actual website, provides a huge advantage for their Local SEO effort and ranking as well as the relevant content for the user as well, without affecting their own websites SEO.
“Next year we’ll be releasing the manned LiveChat to ensure no customer is missed as well as call tracking functionality to improve analytics for conversion” said a spokesperson for Searchwords.