Maddie Gardner, considered to be the first cheerleader in the spirit industry to gain celebrity notoriety in the sport, has signed a multi-year management deal with Proformance Sports Marketing and Entertainment, a management and consulting agency based in Austin, Texas. A role model to thousands of All-Star cheerleaders worldwide, Maddie, one of the “Superstars of All-Stars” ™, took home the Gold Medal at the Cheerleading Worlds in 2010 and 2012. She has now made history by signing the first-ever sports management contract as an individual cheerleader from the sport.
Maddie began competitive cheerleading at the age of 7 with Cheer Extreme out of Kernersville, NC. Her accolades include three years as part of the Level 5 Jr. and later, the Senior Elite Level 5 All Girl team. The team won 3 bronze medals, 1 silver and 2 gold medals at the USASF Worlds. At 18, Maddie recently ended her all-star career in May 2012 with a Gold Medal and Gold Scholarship from USASF at the 2012 World Championships.
“It is with great pride that Maddie has chosen us to represent her as an athlete to agencies and brands that want to associate themselves with a young, female star-athlete,” says Cindy Villarreal, President of Proformance Sports Marketing, who has been representing professional athletes and celebrity talent since 1997. “Maddie Gardner is the first athlete that comes to mind when you think of cheerleading and she’s ready to take her role to the next level. Her name and face has been utilized by industry brands such as Fancy Face Cosmetics and Inside Cheerleading Magazine where her wholesome image has provided them with enhanced brands awareness,” continued Villarreal.
“Requests for Maddie as a spokesperson and appearances have become overwhelming in recent years that its time our family put our trust in someone like Cindy, who is one of the leaders and innovators in cheerleading, to handle Maddie’s business opportunities,” said Sarah Gardner, Maddie’s mother. Maddie’s most recent special appearance is as one of Cheer Channel’s “Superstars of All-Stars”™ in Episode 4 of the Cheer Channel’s original hit web series, “Secret Diary of an American Cheerleader” where she plays herself. The show may be seen on the Cheerchannel.com or the official Secret Diary Facebook page. “I’m excited to get moving into the next stage of cheer as a collegiate cheerleader, and yet stay very active in media appearances at the all-star level,” said Maddie Gardner.
Proformance will handle all day-to-day business for the Gardner brand, which includes but is not limited to personal appearances, endorsements, commercial modeling and acting assignments as well as television, print and related opportunities. Maddie currently attends the University of North Carolina at Chapel Hill where she is on the JV cheer squad and plans to major in journalism. Cheer Channel also recently launched it’s second original web-series, “Cheer Mashup,” hosted by Maddie Gardner.
ABOUT MADDIE GARDNER:
Further information about Maddie may be found on her official website, maddiegardner.com To inquire about scheduling Maddie for an appearance or other related inquiries, contact Proformance Sports at 512-391-9800.
ABOUT PROFORMANCE SPORTS MARKETING & ENTERTAINMENT
Proformance Sports Marketing and Entertainment, LLC is a full-service sports marketing agency specializing in the areas of promotion, endorsements, sponsorship development, entertainment and event planning. Proformance has been representing athletes worldwide since 1997. PSME’s clientele includes sports figures, elite and emerging properties and brand in diverse sports.